My name is Catia and I'm a multidisciplinary and highly-motivated UX Designer.
With a passion for creatively solving problems through design, my journey begun as a graphic designer and since then, I've been challenging myself to grow and to improve as a UX designer.
I'm always seeking innovative and creative solutions to create better user experiences, focusing on the user, their needs, expectations and goals.
Through a User-Centered Design approach, I define solutions, scenarios, features, user's flows, sitemaps and all the user experience strategy to ensure the most enjoyable user experiences.
To learn about the user, their behaviour using the product, their needs, the brand, the product and the competitors.
Methods and tools: User interviews, Usability Evaluation, Content Audits, Heuristic Evaluations, Competitive Analysis and Stakeholder interviews.
Understand and define the problem, the business goals and define a strategy.
Methods and tools: Personas, Empathy Maps, User Stories, User Journeys, Card Sorting, Navigation Flow Diagrams and Sitemap.
Generate ideas and concepts to start to define the solution and user interactions.
Methods and tools: Brainstorming, Ideation, Sketching, Storyboards and Wireframes.
Bring all ideas and concepts to live, from sketches and wireframes to prototypes.
Methods and tools: Visual Design, UI Styles and Prototypes.
Launch solution and get user's feedback that will help to evaluate the solution.
Methods and tools: User Testing, A/B Testing and User Interviews.
The insight got from the testing, help me to refine the prototype, rethinking the interaction, even generating more ideas and concepts.
Having an iterative approach allows me to be continually improving the designs.
The process is a combination of different steps to go through repeatedly while evaluating your designs on each stage.